Our clubs allow cancellation for medical reasons, and this process is also clearly disclosed in each membership agreement.LifeTime might not be the gym you immediately think about when you think lux, but the gym is slowly spreading into all 50 states.
Cancellation procedures may differ by state to ensure compliance with applicable state laws but in general, cancellations must be done in-club with a club manager or via registered or certified mail. When asked about the complaints, Equinox responded by saying, "Our cancellation process is clearly disclosed in the membership agreement that each member reviews and signs upon joining Equinox. In the documents, multiple consumers complained that even after presenting evidence of medical reasons for cancellation, they continued to be charged dues. Out of 97 complaints from the last 7 years, the vast majority allege that Equinox's cancellation policy, requiring notification 45 days in advance, was overly restrictive and out of line with what salespeople promised customers.
Federal Trade Commission records obtained and analyzed by Business Insider back up those complaints. The luxury experience at Equinox, however, depends on the level of membership you get, which of course depends on how much you pay.īut on Yelp, some Equinox customers have alleged predatory and upsetting billing practices. The difference between the top-tier membership and a regular one The sexiness that Equinox is selling isn't meant to come at the gym itself, but rather as a result of it. Equinox caters to the individual who is striving toward a personal goal, and who prioritizes efficiency over community.
Tiny placards remind patrons that "silence is golden," reinforcing a sort of cold and anonymous individualism that dominated most of the locations I visited.īut that's not necessarily a bad thing. While Equinox certainly has numerous models and celebrities who are customers, the gym is explicitly un-sexy. The sex appeal that Equinox has branded itself with isn't actually meant for the gym. He switched gears from touting the virtues of the Williamsburg gym specifically and started to trace a rough outline of how I could integrate multiple Equinox locations into my life, identifying classes based on my interest at other locations that fit into my daily commute.ĭespite the higher price of "global membership" that would allow me access to all of Equinox's normal-tier gyms, the level of convenience it would add to my routine was significant.Ī reproduction of a flyer Equinox PR distributed to employees.Įquinox's brand, as it's recognized in the culture, is hard to live up to in real life - How do you evoke money, sex, and luxury in an everyday gym experience? And then, you can also get an executive membership with even more exclusive benefits for $5,220 a year.Īs I sat down to discuss the details, I think JV could sense that my interest was waning. If you want to go to multiple Equinox locations in the US, an "all access" membership runs $3,120 a year.īut that still won't get you in to the most luxurious locations in the city - to get into those, you need a "destination" membership that grants you access to all locations worldwide, which costs $3,600 a year.
#Equinox chicago pool plus#
It often indicates a user profile.īase memberships that only grant you access to one club still cost at least $2,200 a year, plus a $500 initiation fee. Account icon An icon in the shape of a person's head and shoulders.
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